Unique Open House Program

Weichert holds more Open Houses than anyone else, because we know that almost three-quarters of all homebuyers visit at least one open house.* The fact that three of every ten we hold lead directly to a sale* provides strong support for our belief in the effectiveness of Open Houses. Our commitment to the industry-leading Weichert Open House Program has turned it into an especially powerful marketing technique.



Ours is a 3-step process, because we believe that what’s done in preparation and follow-up are just as important to selling a home as the Open House itself. Our first step is to use every means to drive customers to attend – from our online and traditional advertising to direct mail and phone calling to our familiar signs with their yellow balloons.** During step two, our Sales Associates don’t just “show” the home; they conduct tours, explain its benefits using detailed highlight sheets, and emphasize its affordability by presenting seller financing and alternate mortgage options. Step three? We commit to following up with the visitors who sign our guest registry, usually with a phone call within 24 hours.


*Private Survey conducted by Weichert, Realtors.
**Where allowed by municipality.